Trip Start Mar 11, 2011
217Trip End Ongoing
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So, of course, we arrived at the Moeraki Boulders at high tide. First we had to walk through an establishment of sorts consisting of a restaurant, curio shop and donation box then we followed a man-made boardwalk adorned with gaudy marketing banners flapping in the wind. Finally there they were, a few well-rounded rocks occasionally visible during the ebb. Oh-kay... That's what all the fanfare was about?
Sadly the blatant sensationalism of this phenomen tainted the experience for me. I tend to get disproportionately annoyed with this type of exploitation especially when it's so in your face and hard to dodge. It's probably because I've seen the underbelly of a few marketing departments over the years whose sole reason for being is to milk unsuspecting consumers. And yes, I've sat in countless meetings and brainstormed creative ways to "encourage" people to spend money they don't have on products they don't need. Mostly NZ has been the perfect antidote for this.
That was a former life. This is me lying on the proverbial couch and talking about it...