Bird's Nest: beautiful lady or white elephant?

Trip Start Jan 30, 2007
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Trip End Dec 31, 2011


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Flag of China  ,
Saturday, January 31, 2009

As one commentator has said:
Its just like a women, shapely and pretty to look at, but costs a fortune to keep dressed to look its best.

That landmark building, constructed for the Olympics, is going to cost nearly US$9 mil a year just to maintain. So, the answer, Chinese style, is to build a shopping mall inside. . .

BEIJING -- Citic Group said here on Friday it will in three to five years build the National Stadium into an entertainment and shopping center, while seeking to hold more sports games and cultural performances.

The "Bird's Nest" will continue to develop tourism as its major business, while gradually tapping its auxiliary commercial facilities and turning them into a station for entertainment and shopping, said the Citic Group.

It will also actively hold sports games and entertainment performances, said the company, adding that it seeks to further promote the brand of the National Stadium, the major venue for the Beijing Olympics.

An individual company was established by Citic Group, Beijing Urban Construction Group and Golden State Holding Group Corporation to focus on the operation of the "Bird's Nest" business.

According to the company, maintenance of the 250,000-square-meter National Stadium will annually cost 60 million yuan (about 8.82 million US dollars), making it particularly hard to make profit.
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