Beer festival in Dalian - 17-28 July 2008

Trip Start Jan 30, 2007
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Trip End Dec 31, 2011


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Flag of China  , Liaoning,
Saturday, July 5, 2008

Chinese have only recently discovered beer. While the Germans left behind the recipe and some equipment in the trade concession port of Qingdao, most Chinese men prefer the quick hit of spirits. And truth be told, Chinese beer is at best weak, bland, low alcohol, gassy (but very cheap).

Beer festivals have started appearing these last few years, first at Tsingdao (Qingdao), now also Dalian, Guangzhou and other places during the summer season from July to October.

Here's details:

Dalian beer festival toasts Olympics run-up

The 10th China International Beer Festival will be held from July 17 to 28 in Dalian, announced Dai Yulin, vice mayor of Dalian, at a news conference Wednesday.

More than 30 beer manufacturers will bring over 400 beer brands and 300 arts performances to participate in the festival in the coastal city of Northeast China's Liaoning province.

Large-scale domestic beer companies like China Resources and Yanjing, as well as world-famous foreign producers like Budweiser and San Miguel will be available at the venue.

According to Dai, some companies will give a preview of their limited edition beers for the coming Olympics at the festival. Others will arrange special activities for the visitors to experience Olympic sports.

"Many overseas tour groups from Japan, Germany, South Korea, and the Netherlands have decided to visit Dalian before they go to Beijing for the Olympic Games," Dai explained.

"We believe this year's beer festival will attract more visitors than ever to Dalian," said Dai.

"The delegation from Munich, Germany will attend the festival as usual," said Dai. "The Large Munich Beer Tent, which is a showcase of Germany, will continue to be one of the most attractive highlights of the festival."

As China's only state-level beer festival,it was launched in Beijing in 1999 and was moved to Dalian in 2002. The festival settled permanently in Dalian Xinghai Square, Asia's largest seaside square since the fourth beer festival.

Last year's beer festival attracted 2 million tourists and local residents, who sampled a total of 1,800 tons of beer.


. . .

According to the organizing committee, a total of 1800 tons of beer has been sold out in the 12-day event. The festival received more than 2 million visitors including delegations from Germany, Japan, ROK, Australia, America and Denmark.

. . .

The Beer Festival of Dalian is jointly held by Chinese federation and municipal government of Dalian of light industry is held in sea square of the star at the beginning of August of every summer. Beer Festival including beer manufacturer set up the stage show , beer disco square , beer culture exhibition , beer drinking match , photography match ,etc. Main activity content to compete, such an activities as the summit of beer trade , beer knowledge match,etc..

. . .

And here's another listing:

Dalian is one of the most heavily developed industrial areas of China. Dalian boasts of a port which is turning out to be very crucial for growth of International trade. The city boasts of a number of popular sightseeing options which tourists from all over the world enjoy. The city also celebrates a number of popular festivals. The Spring Festival in Dalian held during the month of January and February are eagerly awaited events. Some of the other festivals which are celebrated with much pomp and grandeur are the International Fashion Festival, Acacia Festival, The Dalian Spring Fireworks Festival and the Dalian International Beer Festival.

Dalian International Beer Festival is an important event in the Dalian calendar. The festival is celebrated in the month of a July and the celebrations last for half a month. During the fortnight long festival numerous programs are held which mark the festivities. The annual event was first hosted by Beijing in 1999. The festival has been based in Dalian since 2002.

The Dalian International Beer Festival is held every year on Xinghai Square every year. It can be called a summer festival. A number of programs are held to mark this International Beer Festival. The opening ceremony of the festival usually begins with a parade that features dancing groups and festooned vehicles. The parade is actually very colourful and very amusing to look at.

The International Beer Festival in Dalian is the place where a number of beer companies advertise their latest products by sponsoring different programs such as disco performances, exhibitions related to beer culture, beer drinking contests, photography contests, artwork displays and various other festival events. The Dalian International Beer is large celebration for the locals as well as foreigners. A large turnout can be seen on all days of the festival.


And a website
http://www.dlbeer.cn/en/
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